Understanding Latin America: Current Trends in the TV Market

PhilBy:
on 21/01/2016

A new report from FRAPA (the Format Recognition And Protection Association) into the latest trends coming out of the Latin American television industry was launched at NATPE Miami in January 2016.

The report, ‘Understanding Latin America: Current Trends in the TV Market‘ produced by Argentina-based Prensario International, Ethel Pis Diez research team/Austral University and K7 Media, provides a valuable snapshot of the region’s television industry. It shows an accurate, informed and unbiased picture of the current marketplace, distribution structures and creative players, and highlights the future direction of the region’s TV industry.

Key points from the report reveal:

  • That the Latin American TV landscape is dominated by Brazil and Mexico representing 75-80% of the market.
  • Spanish language broadcasters such as Univision have begun overtaking English language opposition in the key 18-49 demographic.
  • Argentina now boasts over 2,000 hours of content made for export each year.
  • Changes in laws and regulations across LatAm countries, designed to increase original, domestic and international content, has seen the rise in more local producers and an increase in the level of quality and quantity in local production, making the region more attractive to international partners.
  • The report concludes that Latin America is emerging as a creative powerhouse for TV production.
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Phil Gurin and Jan Salling, co-chairs of FRAPA explained why the launch of the Latin America report is so important for the organisation: “For FRAPA this report is another move to provide relevant information to our worldwide network of dedicated and inter-connected industry professionals.  We are pleased and proud to add our names to an initiative that offers concrete value to the global television community that we serve.”

Nicolas Smirnoff, FRAPA board member and director of Prensario Internacional added: “The report shows what a hotbed of talent is alive and kicking across the LatAm region. FRAPA is a well respected association who is able to circulate this report to its members, which in turn could see a massive contribution to the further growth of the Latin American TV market.”

K7 Media Managing Director and FRAPA board member, Keri Lewis Brown, concluded: “We have a strong international network which reports on trends from markets around the world. Adding K7 Media’s global perspective to Prensario’s original research makes this latest report a valuable tool for those looking to do business in Latin America.”

The report is available now at the full price of €750, however FRAPA members can purchase it at the discounted rate of €375.

To order the report head over to the FRAPA website.

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